Visual identity for gourmet ingredients in a fast-food format.

Visual identity for gourmet ingredients in a fast-food format.

Chef Olivier (da Costa) is a well-known chefpreneur in Portugal. And SAVAGE is its latest business idea for success. A restaurant that recreates gourmet recipes with top quality ingredients, but assembled in fast food formats like Burritos, Tacos and Temakis. Aimed to be eaten using nothing but your own hands.
The visual identity was designed with a handcrafted urban visual aesthetic in mind. And the logo was designed as a tag signature, made using an extra bold point sharpie. While hiding a subtle hand grabbing a burrito in his shape.
CLIENT: OLIVIER | PROJECT: SAVAGE BRAND | AGENCY: TORKE CC
STRATEGY MANAGER: RODRIGO RODRIGUES | BRAND STRATEGY: SARA ANDRADE
BRAND DESIGNER: DANIEL MACHADO | HEAD OF DESIGN & PACKAGING: JOÄO PAULO PEREIRA
FOOD PHOTOGRAPHY: AL RICHARDSON
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