Zig Zag is a kids segment on the Portuguese channel RTP2 with an array of different shows targeted at a younger audience. And COVIL is a variety TV show aimed at capturing a slightly older audience, of 8 to 12. With content addressing both fun and some more serious topics, closely tied to internet culture.
“COVIL” means lair in Portuguese, and this was the kickstart to create the concept for the visual identity. A joyful typeface with the “O” as a trapdoor to a secret space, where only youngsters can enter. A hideaway for games, chants, movies and fun. The ultimate basement that is present in every preteen's imagination.
CLIENT: RTP | PROJECT: COVIL@ZIGZAG | AGENCY: DOGMA CREATIVE
IDENTITY DESIGN & ART DIRECTION: DANIEL MACHADO
IDENTITY DESIGN & ART DIRECTION: DANIEL MACHADO
