Patricia works as a self-employed accountant for an astonishing amount of different clients. And on top of that, she has an Instagram page targeted at small businesses and self-employed individuals, where she regularly shares helpful tips and advice on finance (@apatricia.com_). The brand name comes from her website “apatricia.com", which can be translated to “the patricia.com”.
She has an incredible approachable personality, and in order to create this extremely friendly avatar, I partnered with Lisbon-based illustrator “HalfWorks” (@half.works). From there the Visual Identity was further developed with vivid and high contrast visuals to easily grab attention to a “tedious” topic. And with a minimal and press style typeface and layouts to convey a serious tone to enforce credibility.
CLIENT: APATRICIA.COM | PROJECT: VISUAL IDENTITY DESIGN
IDENTITY DESIGN & ART DIRECTION: DANIEL MACHADO
ILLUSTRATION: HUGO FIGUEIREDO, A.K.A. HALFWOKS
IDENTITY DESIGN & ART DIRECTION: DANIEL MACHADO
ILLUSTRATION: HUGO FIGUEIREDO, A.K.A. HALFWOKS
