Born in 1989, Optivisão group is now the largest optometry and glasses retail chain in Portugal, with more than 270 stores across the country. And a real need to update their 2006 visual identity, to match its recent efforts of reinforcing its positioning as a true leader and specialist in eye health in the eyewear fashion market. The ones to trust your eyes to.
The logo was remade into a more fashionable form, with the assertiveness of bold type and the approachable structure of minimal sans serif. The former ligatures were kept and repurposed to mimic the structure of glasses. A play of shapes that allowed us to make an animated transition to a full glasses icon. Also used as a static icon in brand communication and stores.
AWARDS:
CCP/Portugal Creative Club 2018: Silver In Corporate Image/rebranding
Design Awards M&p 2019: Honorable Mention In Logotype
Design Awards M&p 2019: Honorable Mention In Rebranding
CCP/Portugal Creative Club 2018: Silver In Corporate Image/rebranding
Design Awards M&p 2019: Honorable Mention In Logotype
Design Awards M&p 2019: Honorable Mention In Rebranding
CLIENT: OPTIVISÃO | PROJECT: REBRANDING/DESIGN/ADVERTISING | AGENCY: TORKE CC
STRATEGY MANAGER: RODRIGO RODRIGUES | CREATIVE DIRECTOR: HUGO TORNELO
CREATIVE SUPERVISOR: GABRIELE DONADA | HEAD OF DESIGN: JOÄO PAULO PEREIRA
BRAND DESIGNER: DANIEL MACHADO | DESIGN: RUTE FERREIRA & ALEXANDRE TIAGO
COPYWRITTER: NUNO TRINDADE | ART DIRECTOR: JOÃO MESCAS
PROJECT MANAGER: FRANCISCA PIRES & JOÄO PAULO PEREIRA
STRATEGY MANAGER: RODRIGO RODRIGUES | CREATIVE DIRECTOR: HUGO TORNELO
CREATIVE SUPERVISOR: GABRIELE DONADA | HEAD OF DESIGN: JOÄO PAULO PEREIRA
BRAND DESIGNER: DANIEL MACHADO | DESIGN: RUTE FERREIRA & ALEXANDRE TIAGO
COPYWRITTER: NUNO TRINDADE | ART DIRECTOR: JOÃO MESCAS
PROJECT MANAGER: FRANCISCA PIRES & JOÄO PAULO PEREIRA
