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Born in 1989, Optivisão group is now the largest optometry and glasses retail chain in Portugal, with more than 270 stores across the country. And a real need to update their 2006 visual identity, to match its recent efforts of reinforcing its positioning as a true leader and specialist in eye health in the eyewear fashion market. The ones to trust your eyes to.
The logo was remade into a more fashionable form, with the assertiveness of bold type and the approachable structure of minimal sans serif. The former ligatures were kept and repurposed to mimic the structure of glasses. A play of shapes that allowed us to make an animated transition to a full glasses icon. Also used as a static icon in brand communication and stores.
![](https://cdn.myportfolio.com/6911f969-c567-4e41-84bb-58c8ee79c989/09743a24-b54c-453d-a467-6fd772c83c62_rw_1920.jpg?h=902557f0b4eded9cd73db3401371c426)
![](https://cdn.myportfolio.com/6911f969-c567-4e41-84bb-58c8ee79c989/97b52010-1ddc-4d2e-8f08-e6962379652b_rw_1920.jpg?h=8bbe97bfada2a67c1bdfd68c6f1fd5a4)
![](https://cdn.myportfolio.com/6911f969-c567-4e41-84bb-58c8ee79c989/57867967-482d-4853-9c95-45769daf98e9_rw_1920.jpg?h=394e041a5c9edeb51524a60b312c7fb9)
![](https://cdn.myportfolio.com/6911f969-c567-4e41-84bb-58c8ee79c989/2880c306-658f-4984-bd3f-5240684e7a43_rw_1920.jpg?h=3d93f9c3adc9c8901dce76d2e3c9eb43)
![](https://cdn.myportfolio.com/6911f969-c567-4e41-84bb-58c8ee79c989/a1165700-696b-470e-bbec-5f1e1454a262_rw_1920.jpg?h=18b29a73c6d3d8278aa6a3bbe343aa58)
![](https://cdn.myportfolio.com/6911f969-c567-4e41-84bb-58c8ee79c989/9d4b4cc4-cd18-47f3-a918-1419f62867f9_rw_1920.jpg?h=548b14a598953f963f7301aa9a7c4b02)
AWARDS:
CCP/Portugal Creative Club 2018: Silver In Corporate Image/rebranding
Design Awards M&p 2019: Honorable Mention In Logotype
Design Awards M&p 2019: Honorable Mention In Rebranding
CCP/Portugal Creative Club 2018: Silver In Corporate Image/rebranding
Design Awards M&p 2019: Honorable Mention In Logotype
Design Awards M&p 2019: Honorable Mention In Rebranding
CLIENT: OPTIVISÃO | PROJECT: REBRANDING/DESIGN/ADVERTISING | AGENCY: TORKE CC
STRATEGY MANAGER: RODRIGO RODRIGUES | CREATIVE DIRECTOR: HUGO TORNELO
CREATIVE SUPERVISOR: GABRIELE DONADA | HEAD OF DESIGN: JOÄO PAULO PEREIRA
BRAND DESIGNER: DANIEL MACHADO | DESIGN: RUTE FERREIRA & ALEXANDRE TIAGO
COPYWRITTER: NUNO TRINDADE | ART DIRECTOR: JOÃO MESCAS
PROJECT MANAGER: FRANCISCA PIRES & JOÄO PAULO PEREIRA
STRATEGY MANAGER: RODRIGO RODRIGUES | CREATIVE DIRECTOR: HUGO TORNELO
CREATIVE SUPERVISOR: GABRIELE DONADA | HEAD OF DESIGN: JOÄO PAULO PEREIRA
BRAND DESIGNER: DANIEL MACHADO | DESIGN: RUTE FERREIRA & ALEXANDRE TIAGO
COPYWRITTER: NUNO TRINDADE | ART DIRECTOR: JOÃO MESCAS
PROJECT MANAGER: FRANCISCA PIRES & JOÄO PAULO PEREIRA