IES-Social Business School is the first business school focused on social innovation. With the purpose of educating leaders and organizations to get beyond better, beyond profit and beyond their impact. Like solving neglected and important societal problems through scalable, innovative and sustainable solutions.
The brand shifted its positioning to a more mature and serious entity aimed at a bigger audience than their former student level target. With that in mind the logo was rebuilt in a more mature and elegant form, while maintaining the important upward arrow-shaped flag. The graphic system was simplified to a bright and minimal structure. With special focus on its program sub-identity system, which needed to be simple in form to ensure easy updates, due to the rotative nature of its course catalog.
CLIENT: IES SBS | PROJECT: REBRAND | AGENCY: TORKE CC
VISUAL IDENTITY DESIGN: DANIEL MACHADO
HEAD OF DESIGN: RUI CONCEIÇÃO SANTOS
VISUAL IDENTITY DESIGN: DANIEL MACHADO
HEAD OF DESIGN: RUI CONCEIÇÃO SANTOS
