ADVNCE is the gaming brand under the large brand universe of SIC, a Portuguese TV multi-channel. It’s a content platform focused on everything gaming, from casual to e-sports, on the national and international scene. With content featuring entertainment, news and tournament shows targeted to a broader than usual audience.
The visual identity was built upon the idea of a portal. A portal to new worlds and universes, that can be fully reached and peaked upon through this brand platform. On top of that, the logo’s typography was designed to convey a rush feeling of moving forward, present in the name and in the brand’s value proposition.
CLIENT: SIC | PROJECT: ADVNCE | AGENCY: TORKE CC
IDENTITY DESIGN: DANIEL MACHADO | HEAD OF DESIGN: RUI CONCEIÇÃO SANTOS
BRAND STRATEGY: NUNO BELMONTE | HEAD OF STRATEGY: RODRIGO RODRIGUES
IDENTITY DESIGN: DANIEL MACHADO | HEAD OF DESIGN: RUI CONCEIÇÃO SANTOS
BRAND STRATEGY: NUNO BELMONTE | HEAD OF STRATEGY: RODRIGO RODRIGUES
