During the rebrand of Optivisão, come up the need to also update its contact lens sub-brand, Optilight. One that offers a large array of different contact lens types, and specialised cleaning products.
The visual system was designed with strong visual proximity to the mother brand. Using the same colours and typeface. With the main effort directed towards creating a simple visual narrative that decodes the product, and their product typology structure.
CLIENT: OPTIVISÃO | PROJECT: PRODUCT REBRAND | AGENCY: TORKE CC
STRATEGY MANAGER: RODRIGO RODRIGUES | HEAD OF DESIGN: JOÄO PAULO PEREIRA
BRAND DESIGNER: DANIEL MACHADO | DESIGN: ALEXANDRE TIAGO
PROJECT MANAGER: FRANCISCA PIRES & JOÄO PAULO PEREIRA
STRATEGY MANAGER: RODRIGO RODRIGUES | HEAD OF DESIGN: JOÄO PAULO PEREIRA
BRAND DESIGNER: DANIEL MACHADO | DESIGN: ALEXANDRE TIAGO
PROJECT MANAGER: FRANCISCA PIRES & JOÄO PAULO PEREIRA
