Apart from Optivisão’s owned stores, there are more than 260 stores under their franchise program. The "Visionaries Club” was created to identify this group, and to increase the sense of belonging to an exclusive club with special opportunities and advantages.
The logo is the result of a simple morph between the technical side of a “Snellen Eye Chart” and one of the universal symbols used to identify association clubs, the shield. The rest of the visual system was built using simplified versions of technical eyesight and lens measurement tools.
CLIENT: OPTIVISÃO | PROJECT: PRODUCT REBRAND | AGENCY: TORKE CC
STRATEGY MANAGER: RODRIGO RODRIGUES | HEAD OF DESIGN: JOÄO PAULO PEREIRA
BRAND DESIGNER: DANIEL MACHADO | DESIGN: ALEXANDRE TIAGO
PROJECT MANAGER: FRANCISCA PIRES & JOÄO PAULO PEREIRA
STRATEGY MANAGER: RODRIGO RODRIGUES | HEAD OF DESIGN: JOÄO PAULO PEREIRA
BRAND DESIGNER: DANIEL MACHADO | DESIGN: ALEXANDRE TIAGO
PROJECT MANAGER: FRANCISCA PIRES & JOÄO PAULO PEREIRA
