Haura is a garment online store that presents itself as an alternative to fast fashion consumption through the power of creativity. Haura’s name comes from the Portuguese verb Haurir, meaning to consume as a whole and to the end. And it has the double meaning of being close to the Portuguese and English word aura.
The logo was designed with the idea of link and continuation. And the signature “Creative by Nature” was developed to address the modular side of clothing design. Promoting “do more with less” in the name of the environment. With an array of different wear styles that are also meant to grow in number with the encouraged customer's feedback.
CLIENT: HAURA
PROJECT: VISUAL IDENTITY DESIGN
IDENTITY DESIGN: DANIEL MACHADO
PROJECT: VISUAL IDENTITY DESIGN
IDENTITY DESIGN: DANIEL MACHADO
